Valentine’s Day 2024: How to Engage Donors During Seasonal Fundraising Events

Posted by Emily Clare on 26 January 2024

As February approaches, love is in the air, as is the potential for impactful fundraising. Valentine’s Day, celebrated globally as a day of love and affection, offers more than just chocolates and roses – it provides a unique opportunity for organisations and charities to leverage the spirit of the season for a greater cause.

In this blog, we delve into the reasons why Valentine’s Day events are not just about matters of the heart but also about opening wallets for a meaningful purpose. From the emotional connections to the creative fundraising avenues it presents, learn how to explore the dynamic between love and philanthropy and discover why Valentine’s Day stands out as a powerful tool for raising money.

Why are Valentine’s Day Fundraisers a Good Idea?

Hosting fundraising events around Valentine’s Day is a great way to raise money at the start of the year. To maximise the success of a Valentine’s Day fundraising event, it’s important to align the activities with the interests and preferences of the target audience, create a compelling narrative around the cause, and leverage the emotional connection associated with the occasion. 

Below are just a few reasons why choosing a Valentines fundraising campaign is a great idea:

Emotional Appeal: Valentine’s Day is associated with love, affection, and emotions. People are often willing to spend money on events and activities that evoke positive emotions. Fundraising events tied to Valentine’s Day can tap into these sentiments, making participants more likely to contribute.

Gift-Giving Culture: Valentine’s Day is a popular occasion for gift-giving. People often exchange gifts with their loved ones, and fundraising events can capitalise on this culture by offering unique and appealing items or experiences for purchase. For example, selling flowers, chocolates, or organising romantic dinners or events can attract participants.

Themed Fundraising Activities: Organising themed activities or campaigns related to Valentine’s Day can make fundraising more engaging. This could include events like charity auctions, special performances, or even virtual events that align with the romantic theme of the day.

Timing and Seasonality: Valentine’s Day falls in mid-February, a time when people are typically more willing to spend money. With the holiday spirit still lingering from the year-end festivities, individuals may be more open to contributing to charitable causes and participating in events that align with the Valentine’s Day theme.

Creative Marketing Campaigns: There are a wide variety of love-themed puns and themes that can be used to add more personality to your event when hosting at this time of the year. This gives your teams more room to create a memorable occasion that donors will want to attend year-on-year.

2024 Valentine’s Day Fundraising Ideas 

Now that you know why throwing a love-themed event could be the key to bringing in amazing donations at the start of the year, we wanted to share some event ideas that are sure to warm the hearts of your donors in 2024!

1. Valentine’s Day Gala Dinner

Hosting an elegant gala dinner as a live fundraising event with a Valentine’s Day theme is a great way to take advantage of the season. Try offering a romantic ambiance, live music, and a gourmet dinner. To raise more, you can sell tickets and even offer love-themed auction prizes such as a trip for two to a stunning destination.

2. Virtual Wine and Paint Night:

Another idea is organising a virtual event where couples or individuals can join from home. Let guests know what painting supplies they’ll need and guide them through creating their masterpiece. Charge a fee for participation, with part of the proceeds going to your cause. This type of event could also be hosted in many other forms, allowing you to get creative with the theme and entertainment.

3. Create a virtual fundraising campaign that is Valentine’s Day focused:

Finally, hosting an online fundraising drive in honour of Valentine’s day is a low-cost way to raise money. You can create a stunning Givergy fundraising site that offers ways for guests to donate without even needing to leave their home. This can be combined with a curated social campaign and even newsletters to truly harness the power of digital marketing. 

Do you Need Support Hosting a Valentine’s Day Fundraising Event?

Valentine’s Day fundraising events prove their worth year-after-year as more than just creative endeavours; they are powerful catalysts for positive change. Whatever type of event you choose to run, the Givergy team is on hand to ensure it runs smoothly, warming the hearts of all attendees. 

To find out more or discuss your fundraising ideas, contact us.

Emily Clare

Campaign Success Team Manager – North America

Emily is an experienced and passionate fundraising and events consultant, working with and supporting clients on their special events and fundraising campaigns all over the world.