Online Fundraising On Giving Tuesday

Posted by Ben Crook on 4 November 2024

Although charities require ongoing support 365 days a year, Giving Tuesday is a brilliant date to make the most out of your campaigns. Whether you want to boost existing activities or use the occasion as an opportunity to host a fundraising event, December 5th is the date to highlight in your calendar!

Giving Tuesday is recognised globally as a day of giving and it is also designed to encourage people to engage in acts of kindness towards local, national and international causes. Taking place on the Tuesday after Thanksgiving in the U.S., it serves as a counterpoint to the commercial shopping events of Black Friday and Cyber Monday. It emphasises the spirit of generosity and philanthropy. With some organisations finding 2024 a tougher year than previous, we think Giving Tuesday can be maximised in various ways to make the date truly count. Interested to find out more? Keep on reading!

Why Is Giving Tuesday More Important Than Ever Before?

Giving Tuesday is essential every year, but we believe it has taken on greater importance in 2024.

The notable date has been popular since its launch in 2012. It provides a platform for nonprofits and charities to highlight their highest-priority initiatives and engage with potential donors who are ready and willing to support them. Statistics also confirm this as the 2022 State Modern Philanthropy 2022 report found that nonprofit organisations acquired ten times more donors on Giving Tuesday and saw double the conversion rate compared to an average day of the year.

In 2024, Giving Tuesday allows charitable organisations to leverage the collective momentum and attention generated by the global day of giving to overcome the challenges the year has seen. More demand on services, an increase in global prices and smaller pools of donors to target can all be eased with some clever Giving Tuesday campaigns.

The day allows organisations to showcase their work and raise funds to support their missions. By participating in Giving Tuesday, nonprofits can reach a larger audience and tap into the generosity of individuals actively looking to make a difference. Organisations can amplify their current message, engage with potential donors and make a meaningful difference in the lives of those they serve by participating in Giving Tuesday. 

If you want to learn more about Giving Tuesday, click this link to read the informative blog we produced for the occasion last year. 

How Can You Make The Most Out Of Giving Tuesday?

We think that one of the best ways to leverage Giving Tuesday is to get digital. Online fundraising is the most effective way to gain instant support from donors who come across your messaging on this date as it provides a simple way to facilitate aid. Thanks to the Givergy fundraising platform, you can also make a brilliant first impression that can lead to improved loyalty levels throughout the rest of the year.

Creating a standout online fundraising campaign also provides the following benefits:

Expanded reach: Online fundraising allows nonprofits to reach a wider audience beyond their local community or network. Through social media, email campaigns and digital marketing efforts, organisations can share their mission and fundraising initiatives with a global audience, increasing their visibility and potential donor base. Something as simple as sharing a link to an online silent auction could result in much more traffic to your cause.

Convenience and ease of use: Online fundraising provides convenience for both donors and organisations. Donors can contribute to a cause at any time and from anywhere, using their preferred payment method. For organisations, online fundraising platforms automate many processes, reducing the administrative burden and streamline donation management.

Improved donor relationships: Online fundraising platforms enable better donor stewardship and communication. Nonprofits can utilise email updates, newsletters, and social media to engage and cultivate relationships with donors, sharing progress, impact stories and expressing gratitude for their support. This enhances donor loyalty and encourages continued engagement.

Enhanced data and reporting: Online fundraising platforms offer robust data and reporting capabilities, making it easier for organisations to track and analyse donation patterns, donor demographics and campaign performance. This data-driven approach helps organisations make informed decisions, target their fundraising efforts effectively and allocate funds to programs more efficiently.

Cost-effectiveness: Compared to traditional fundraising methods, online fundraising typically requires fewer resources and can be extremely cost-effective for nonprofits. It eliminates the need for physical materials like brochures or mailers and reduces expenses associated with venue rentals or staffing for in-person events. This allows organisations to allocate more of their funds directly to their programs and beneficiaries.

With the weeks quickly steaming ahead, now is the time to get your Giving Tuesday plans finalised! For Givergy Unlimited subscription holders, setting up a fundraising site in honour of the day is quick and simple. This is one of the many benefits of having access to our entire range of products and services as it means you can create a platform for giving at any time.

For more advice on how you can stand out from the crowd with a memorable online fundraising presence, whether you are an existing Givergy client or new to our platform,  contact us today.

Ben Crook

Chief Operating Officer

Ben is at the forefront of every project in Givergy, listing and actioning constant improvements across the business. With over a decade of experience in the charity and events sector he brings a deep understanding of what the fundraising industry needs to operate effectively and efficiently.