7 Ideas for Raising More in 2025

Posted by Jordan Morris on 24 January 2025

As we enter 2025, nonprofits are navigating a complex economic landscape, where every small gain counts. With funding challenges ahead, organizations are focusing on innovative strategies to maximize their impact. To help you achieve that extra 1%, we’ve compiled a list of 7 actionable fundraising ideas designed to boost your fundraising efforts—and show how Givergy’s tools can turn ideas into reality.

1. Harness the Power of Online Prize Draws and 50:50’s

Prize draws and 50:50 campaigns are reliable and low-effort ways to engage supporters. With Givergy’s platform, you can easily set up and manage these campaigns, allowing participants to win exciting prizes while raising funds. The flexibility of 50:50 campaigns—where the prize comes from ticket sales—makes them an appealing option for nonprofits of all sizes.

Example Idea: Host a monthly 50:50 draw to keep your community engaged year-round. Add variety by featuring surprise grand prizes or themed draws to celebrate seasonal events. Being agile in this uncertain economy is vital and online campaigns allow you to do just that.

2. Try Experience-Driven Auctions

Experiences have become a cornerstone of successful fundraising. From luxury getaways to exclusive backstage passes, experience-based auction items capture the imagination, especially if they’re handpicked to suit your donors’ interests. With time and money often tight, it’s important to utilise the resources in the sector that can help you find the right items.

Spotlight Items:

• Monaco Grand Prix Weekend: The ultimate bucket-list experience for racing fans.
• Napa Valley Culinary Tour: A wine and food lover’s paradise.
• Van Gogh-Inspired France Trip: Explore the inspiration behind one of history’s greatest artists.

Tip: Offer “buy now” pricing alongside traditional bidding to appeal to donors who want to secure their dream experience instantly.

3. Leverage Social Media For Online Campaigns

Social media remains one of the most effective tools for spreading the word about your campaign. Encourage supporters to share amongst their networks helps expand your reach. Think about opening up your silent auction or raffle a few weeks before your main event to build excitement!

How Givergy Helps: With embeddable donation links and mobile-friendly platforms, Givergy makes it simple for your supporters to amplify your mission on social media.

Fundraising Case Study Advice:

“Having an online platform for the silent auction is a massive support tool for driving engagement. We pushed the link out to the auction prior to the event and that helped drive interest. With a growing number of supporters, the switch to a digital platform helped make the administration manageable.”  – Highland

4. Focus on Storytelling with Video Content

Video continues to dominate as the most engaging form of content online. Use it to tell your organization’s story, showcase past successes, and highlight upcoming campaigns. Embed videos directly on your Givergy fundraising pages to increase shareability and engagement.

Stats to Note: Charity Digital have highlighted 86% of marketers say video content increases traffic.

Example: Create a short video highlighting the impact of your work—perhaps featuring testimonials from beneficiaries or behind-the-scenes clips from past events. Pair this with your auction or raffle to draw in new supporters.

5. Explore Themed Fundraising Campaigns

Another great fundraising idea for 2025 is to give your campaigns a creative twist by centering them around fun themes. From 1920s glamour to outdoor adventure, themed events inspire excitement and help you stand out. Over time the theme also adds a level of identity to your event that supporters can attach to. Think big and leave no stone unturned incorporating the theme into every aspect of the night. Using customizable event displays and leaderboards can ensure that continuity from theme, to event, to fundraising.

An idea we loved: Into the Wild, POGO’s PJ Party

6. Leverage Data for Personalized Campaigns

Personalized donor outreach can significantly improve engagement and conversion rates. Use donor data to tailor your messaging and segment your audience. Givergy’s platform allows you to track donor behaviour and preferences, enabling you to create campaigns that truly resonate.

7. Lock In and Maximize the Potential of Corporate Partnerships

Collaborating with businesses can unlock valuable resources and expand your donor base. Offer sponsorship opportunities for events or auctions, providing businesses with visibility and a chance to align with your mission. Building connections with local suppliers can also strengthen community. It can be overwhelming knowing where to begin when reaching out to sponsors but in our recent podcast episode with Fight For Charity’s Daniel Strang, he clearly explained how he grew his fundraiser from a handful of sponsors to over 70 in just 5 years! It certainly takes perseverance – but it is possible!

[Listen Now Podcast Link]

 Start Implementing Your Ideas!

With the right strategies and tools, 2025 can be a year of opportunity despite the uncertainty. Whether you want to try online fundraising campaigns for the first time, or are a seasoned pro, at Givergy we can help you bring your fundraising ideas to life. Our fundraising experts love chatting about what they do so don’t hesitate to reach out – even if it’s just to ask a question!

Chat Today

Jordan Morris

Givergy

Jordan joined Givergy after studying Politics with International Relations at the University of York. He has over two years experience within the charity sector working as a face-to-face fundraiser and as a constituency campaigner. After experiencing the sector from within and knowing first-hand the impact digital solutions can make to fundraising strategies, Jordan is now dedicated to innovating the way charities fundraise to ensure they maximise returns from every fundraising campaign.