Sherry Truhlar, CAI, BAS is President of Red Apple Auctions, a boutique auction firm that works with nonprofits and schools to improve the profitability of their fundraising galas via strategic planning and engaging auctioneering. Sherry left her corporate career in marketing to become a cheeky auctioneer onstage and a trusted resource offstage for Development Directors seeking to improve the profitability of their fundraising galas.

Though her work has taken her to nearly every state and placed her alongside A-list celebrities, most days she is collaborating with her clients via Zoom, helping them plan their events as a trusted resource.  She’s spoken at many AFP conferences, collaborated with fundraising colleagues to write a book for small nonprofits, and been covered in dozens of newspapers and magazines.

Though based in the Washington, D.C. area, she maintains her bliss by sidestepping the political scene.