6 Powerful Features to Boost Engagement at Your Next Fundraising Auction

Posted by Jordan Morris on 2 September 2024

Fundraising auctions are tried, tested, and loved when it comes to non-profits raising more funds. Donors generally know what to expect from a charity auction, but for the fundraiser, creating excitement and engagement is key to driving bids and maximizing the auction’s potential. Simply put, it’s essential that the auction does not feel stale. Your donors will attend numerous fundraisers, so guarding against their giving fatigue is vital. In 2024, with all the technology that is readily available, it’s possible to find a fundraising platform with features that elevate the auction experience, boost participation, and ensure your bidders have a memorable time.

At Givergy, we like to think we’re experts in fundraising auctions, having facilitated over 1,200 so far this year (that’s over 5 successful auctions every single day) and helped raise over $85 million through our auctions alone! Below, we’ve listed 6 powerful features all fundraisers should look out for when choosing their auction platform. From increasing shareability to comprehensive reporting on every facet of your campaign, these features are must-haves for your next fundraising auction!

1. Video Embedding: Showcase What’s at Stake

One of the key advantages of online auctions is the ease with which they can be shared digitally across multiple platforms to reach varying audiences. However, breaking through online noise can be difficult. Adding video embedding to your auction pages creates a more immersive experience for your bidders and potential donors. Instead of just a static image and description, you can showcase auction items with videos that bring them to life. Whether it’s a video of a once-in-a-lifetime experience, a behind-the-scenes tour of a luxury item, or a heartfelt message from the beneficiaries of the funds raised, video embedding can elevate the emotional connection of your audience even when it’s just being shared online. Across social media, the short video reigns supreme, and being able to easily incorporate them within your auction is one sure-fire way to increase the shareability of your auction.

Why Video Works: Video content is 1,200% more likely to be shared than text and links combined. By understanding this and leveraging it for your auction, you can amplify engagement and storytelling.

2. Turn Losing Bids into Donations: Keep the Generosity Flowing

One of the most common auction pitfalls is losing bidders walking away empty-handed when they still want to donate. As a fundraiser, your job is to try and capture every penny possible for your organization. With a ‘Turn Losing Bids into Donations’ feature, fundraisers can rest easy knowing that losing bidders are not lost. This handy tool allows you to offer losing bidders the opportunity to donate their losing bid directly to your cause. These individuals were already willing to contribute financially, so why not encourage their continued generosity?

Impact: This simple option provides a soft ask that can significantly increase donations, even if their bid didn’t win the item. It ensures that no bidder leaves without the chance to contribute to your cause.

3. Reporting Hub: Real-Time Insights for Smarter Decisions

Having access to the right data in the modern world is essential for growth. Data drives success, and with a robust fundraising reporting hub, auction organizers have access to live insights that help optimize performance on the go. A comprehensive reporting hub allows the fundraiser to track bidding trends, monitor participation, and assess which items are generating the most excitement.

Benefits of Real-Time Data: With this information at your fingertips, you can make data-backed decisions during your auctions to maximize outcomes. For example, you can record levels of engagement across the room and visualize which tables are not bidding. Receiving this information in real-time supports the Auctioneer or Fundraising Host to direct their attention to the tables and donors that need encouraging. After the event, a comprehensive reporting hub remains home to all the valuable information you need for planning future auctions, ensuring each is better than the last!

4. Sealed Bidding: Add a Touch of Mystery

Sealed Bidding is an incredibly important feature for fundraisers wanting to build excitement during their auction. This feature involves only showing the number of bids placed on an item, as opposed to the highest bid. Throughout the evening, your platform will display the number of bids received on an item, but guests won’t be aware of who the highest bidder is. When a guest sees a lot of interest in an item they have also bid on, it encourages them to ‘up’ their bid, which they can do as many times as they want!

Sealed bidding is particularly powerful when you have access to several of the same auction item (which is always the case when you include items from Givergy). Through a fully transparent and ethical process, we’re able to easily sell the ‘same’ item to, for example, the top three bidders at the end of the event, meaning that your charity profit is instantly tripled.

Psychological Advantage: This adds an element of suspense, encouraging bidders to submit their maximum bids upfront and enhancing the competitive atmosphere. It’s a great way to create tension and anticipation, ensuring your auction ends on a high note. We’ve found that charity profit shoots up by up to 147% when clients choose sealed bidding as opposed to standard bidding, so the feature had to make this list!

5. Competitive Leaderboards: Drive Up the Bids

Another feature that is an absolute must for fundraisers wanting to elevate their auction is the incorporation of competitive leaderboards. Everyone loves a bit of competition, and a competitive leaderboard is a fun and engaging way to bring this energy into your auction. By displaying the top bidders in real-time, leaderboards create urgency and encourage a bidding war among participants who want to see their names at the top. Leaderboards also help tie the event together, providing donors with clear updates on how the efforts of the night are accumulating toward a grand total.

Key Tip: Emphasize competitiveness to your donors. Tapping into your bidders’ competitive spirit can dramatically increase the final prices of your auction items because no one wants to miss out on being the top contributor!

6. Maximum Bids & Automatic Bidding Increments: Convenience Meets Strategy

The final feature you should look out for when choosing your auction platform is maximum bids and automatic bidding increments, because let’s face it: not every bidder can monitor the auction 24/7. That’s where the maximum bid and automatic bidding increment features excel. With maximum bids, participants can set their highest bid amount in advance, allowing the system to bid on their behalf in small increments until their limit is reached. On the other hand, fundraisers can set automatic bidding increments to maintain the momentum of the auction and continue pushing bids up.

Why It Works: This ensures bidders stay in the game even if they can’t actively follow the auction. It keeps the bidding competitive while offering convenience, ensuring no bidder misses out due to time constraints.

Conclusion

Your next auction has the potential to be your best yet. By finding and then incorporating these powerful features, you’ll create an engaging, competitive, and rewarding experience for your bidders. Video embedding, turning losing bids into donations, and dynamic leaderboards are just some of the tools you can use to ensure excitement and maximize your fundraising results.

Ready to Transform Your Next Auction?
Explore how these features and more can elevate your auction today! Contact us to learn how we can help you create a winning auction experience that stands out, drives results, and leaves your bidders coming back for more.

Jordan Morris

Givergy

Jordan joined Givergy after studying Politics with International Relations at the University of York. He has over two years experience within the charity sector working as a face-to-face fundraiser and as a constituency campaigner. After experiencing the sector from within and knowing first-hand the impact digital solutions can make to fundraising strategies, Jordan is now dedicated to innovating the way charities fundraise to ensure they maximise returns from every fundraising campaign.