Fundraising Events: Why Technology is Just as Important as the Donors

Posted by Chloe Blakelock on 29 February 2024

Fundraising events have long been a popular way for charities and nonprofits to raise funds for their cause. This is one of the reasons that 40% of causes choose to use technology to boost their ability to raise more.

While donors play a crucial role in the success of fundraising events, technology has emerged as an equally important component, which is why we’re so focused on providing the best digital fundraising platform here at Givergy. From easily collecting donations and creating campaign reports to showcasing engaging auction leaderboards, the reality is that the solutions you select are just as important as the guests at an event. This blog post explores the significance of technology in fundraising events and highlights why it is just as critical as the donors themselves.

What Is Fundraising Technology?

Fundraising technology refers to various digital tools and platforms that can be used to enhance money-making efforts. These technologies encompass a wide range of solutions designed to streamline fundraising processes, engage donors and maximise donations. From online donation platforms to social media marketing tools, technology has transformed the way nonprofits raise funds and interact with their supporters.

One key aspect of fundraising technology is its ability to facilitate online fundraising campaigns. Nonprofits and charities can leverage online platforms to create fundraising pages, accept donations securely and promote their cause to a broader audience. Additionally, technology enables organisations to track donor activity, analyse fundraising data and tailor their communications to engage supporters effectively. 

Technology has also played a significant role in expanding the reach of fundraising events. Virtual fundraising has become increasingly popular in recent years as a way to keep events running during uncertain times.These virtual events enable nonprofits to connect with donors worldwide and raise funds efficiently, regardless of geographical constraints.

Overall, technology is not just a nice to have item in 2024, but an essential tool that donors expect to be greeted with.

What Are the Benefits of Fundraising Technology?

Now that you know what fundraising technology is, let us tell you why it’s so amazing! By using technology during campaigns, any organisation can benefit from the following:

1. Enhanced Outreach 

In today’s digital era, technology has revolutionised the way organisations connect with potential donors. Through various online platforms such as social media, websites, and email newsletters, companies can reach out to a wider audience and raise awareness about their fundraising events. Technology enables organisations to create visually appealing and engaging content that captures the attention of potential donors, increasing the likelihood of their participation. An example of this is via the interactive fundraising sites we offer that can be fully customised for each event.

2. Streamlining the Registration and Ticketing Process

With the help of technology, nonprofits and charities can streamline the registration process for fundraising events. Online registration platforms allow donors to sign up conveniently and securely from the comfort of their own homes. This eliminates the need for paper-based forms and manual data entry, saving valuable time and resources for both the organisation and the donors. A seamless registration process ensures a high participation rate and enhances the overall event experience for attendees.

Ticketing also offers the option to bring in donations before a live event as well as allowing attendee data to be captured. This assists in not only the smooth running of the event but also the follow-up and analysis phases.

3. Increasing Donations

Technology has opened up new avenues for raising funds during fundraising events. Online donation platforms enable individuals to contribute easily and securely, even if they cannot attend the event physically. Additionally, technology has facilitated the use of mobile fundraising apps that allow donors to give instantly, simplifying the donation process and boosting contributions.

4. Connecting with Donors

Technology provides companies with tools to nurture relationships with donors beyond the fundraising event. Donor management software enables organisations to track donor activity, preferences and engagement levels. Technology also enables organisations to provide updates on the impact of the funds raised, fostering transparency and keeping donors engaged in the cause. An example of this is available in the form of our guest messaging solution.

5. Enhancing Event Experience

Technology can significantly enhance the overall event experience for both organisers and attendees. Apps and online platforms can be used to create interactive event schedules, mobile bidding for auctions, and live updates on fundraising goals and progress. This not only adds an element of excitement but also improves donor engagement and participation. Technology also enables real-time data collection and analysis, providing organisers with insights that can be utilised to make data-driven decisions to optimise future fundraising events.

How Can Givergy Support Fundraising Technology Needs?

In essence, fundraising technology encompasses a diverse set of digital tools and strategies that empower nonprofits to raise funds, engage donors and amplify the impact of their charitable initiatives. By harnessing the power of technology, organisations can optimise their fundraising efforts, build lasting relationships with donors and advance their missions effectively.

Not only can you benefit from our virtual features such as our live fundraising sites and online auctions, but we also offer technology to use at live events. To learn more about how we can facilitate online campaigns to ensure donors can donate in just a few clicks, please contact our team!

Chloe Blakelock