Benefit Auction Dos and Dont’s Every Fundraiser Should Know

Posted by Jordan Morris on 11 April 2025

Whether you’re planning your first gala or looking to elevate your next benefit auction, knowing the dos and don’ts can make all the difference to your results. From avoiding event-night chaos to unlocking the power of a paddle raise, this guide compiles practical tips designed to help nonprofits raise more—and create a feel-good experience that keeps donors coming back.

These insights come straight from our recent podcast episode with third-generation auctioneer Erin Ward of Star Benefit Auctions. Erin joined Givergy’s Partner Director Jazmin Peach on The Secret Guide to Fundraising: Partner Edition to share her decades of benefit auction experience. This blog distils that conversation into practical tips and common pitfalls every fundraiser should know. 

The Dos: How to Run a Successful Benefit Auction

1. Do Invest in a Professional Auctioneer

A professional fundraising auctioneer doesn’t just raise bids—they raise energy, engagement, and ultimately, your total revenue. They’re trained in donor psychology and work as consultants to shape your event narrative, often helping clients generate significantly more than their peers relying on volunteers or board members.

“The ROI of investing in a professional fundraising auctioneer is ridiculous.”

2. Do Prioritise the Paddle Raise

If you’re not already incorporating a paddle raise into your event, start now. This is your pure philanthropic moment—no prizes, just giving. Paddle raises allow broad participation and deliver unmatched returns when planned well.

“There’s nothing better in the world to me than a paddle raise.”

3. Do Meticulous Pre-Event Planning

Donor development doesn’t start on the night—it begins months before. Identify your top givers, establish lead gifts or matching donors, and use data to personalise your approach.

Pro tip: Always lock in your auctioneer early—like your venue, the best are booked months (if not years) ahead.

4. Do Make Your Mission Front and Centre

Every part of the event—from food to décor to language—should reflect your mission. Whether that means plant-based meals at an environmental fundraiser or a female auctioneer at a women’s empowerment gala, authenticity boosts credibility and connection.

“People remember how you made them feel at the event.”

5. Do Keep Guests Engaged from Check-In to Check-Out

Your fundraising begins at first contact. A seamless check-in, welcoming atmosphere, and easy bidding tools set the tone for giving. Consider how every touchpoint makes your guest feel—because comfort, clarity, and excitement lead to generosity.

6. Do Offer Post-Event Donation Opportunities

One clever hack? Offer a final donation moment at checkout. Create a “drop your paddle” box for a final £50 (or custom amount) donation on the way out. You’ll be amazed at how many people give just one more time.

The Dont’s: Common Pitfalls to Avoid

1. Don’t Rely on “The Way We’ve Always Done It”

Tradition isn’t always your friend. If something isn’t helping you raise more or engage better, it might be time to let it go. Challenge old structures and embrace new formats that better serve your mission.

2. Don’t Fundraise Late in the Evening

Guests are tired, the drinks are flowing, and attention spans are short. Always fundraise during the peak energy point of the evening—not after dinner or speeches when engagement drops.

3. Don’t Neglect Guest Comfort

If your guests are uncomfortable, confused, or waiting in long lines, they won’t give. Poor check-in and checkout processes are major fundraising drains. Make the experience smooth, warm, and intuitive.

4. Don’t Undervalue Your Auctioneer

Skipping a professional or selecting someone under-qualified for the job can cost you more than you save. Your auctioneer is the face of your mission—choose someone who can connect, inspire, and drive action.

5. Don’t Disregard Donor Data

Not all donors are the same. Use data and personal knowledge to tailor your outreach, set starting bids, and predict giving behaviours. The more you understand your audience, the more you can raise.

Quick Auction Hacks to Maximise Fundraising

1. Start strong: Make your auctioneer part of your planning from day one.
2. Use tiered paddle raise levels to engage donors at every giving capacity.
3. Avoid distractions during the paddle raise—no food service or screens pulling focus.
4. Let your guests celebrate post-auction with dancing or dessert.
5. Add a Sharpie to your paddle drop box so guests can write in custom donation amounts.

A great gala isn’t just about the decor or the dinner—it’s about designing a memorable, mission-driven experience that makes giving joyful. By following these tried-and-tested tips, you’ll maximise your fundraising potential and create an event your donors will talk about for years to come.

Want to create a free fundraising campaign? Simply click here!

Jordan Morris

Givergy

Jordan joined Givergy after studying Politics with International Relations at the University of York. He has over two years experience within the charity sector working as a face-to-face fundraiser and as a constituency campaigner. After experiencing the sector from within and knowing first-hand the impact digital solutions can make to fundraising strategies, Jordan is now dedicated to innovating the way charities fundraise to ensure they maximise returns from every fundraising campaign.