4 Strategies to Help Shift Fundraising Online and Foster Engagement

Posted by Tim Stansbury on 25 January 2021

Many charities prefer to host galas to secure life-changing funds for those in need. Large events like galas, for example, are a wonderful way to bring the community together, all while providing a rewarding and memorable experience for participants. However, due to complications from the pandemic, many charities have been facing uncertainty and unprecedented challenges that have hindered their ability to continue their philanthropic efforts.

With many social gathering and event restrictions, it may seem like charitable efforts have been halted. However, there are still many options available to continue wonderful work for the greater good, while also respecting health and safety. It is especially important to be aware of the latest strategies and tools that can help keep your organization on track during critical times. It may seem daunting to find a way to keep your charity afloat and engage donors when you need them the most. Consider the four strategies below to help continue your efforts and foster engagement with your charity by shifting them online.

Leverage a Charitable Fundraising Solution

If donors were most engaged and willing to contribute through galas, do not despair. Your favorite charitable events can be shifted to an online format. Galas that were once held in person can still be held virtually. One way to get started with your virtual gala is by leveraging a virtual fundraising solution. Such platforms allow you to consult a gala host, record or gather visual content, and live stream your gala to your participants. Donors can enjoy the event safely from their homes, and can also place additional donations, participate in a raffle, interact with live comments, and enjoy the host experience virtually just as they would in person. All of the features and conveniences of a fundraising solution make hosting charitable events a breeze even during the most difficult of times.

Ensure Participants Utilize Secure Networks

When moving your charitable fundraising event online, ensure that you have the proper infrastructure in place. Secure networking options, like a software-defined wide-area network, provide a reliable connection for your virtual gala no matter the location of all your participants. Your donors can enjoy a good user experience and also have peace of mind that their connection remains secure. A secure networking option will help to prevent interruptions by keeping uninvited attendees from accessing and disrupting your gala or fundraiser. In addition, it helps to add an extra layer of protection to sensitive information that may be exchanged over the course of your fundraiser.

Express Gratitude

Once your fundraising event is over, it is extremely important to take the extra steps to follow up with your participants. Securing funds is just one part of your charitable fundraising endeavors. It is a fundamental responsibility of your organization to take a moment to demonstrate your gratitude to selfless donors who are willing to help great causes. Now, expressing donor gratitude is especially important because many individuals have been impacted financially during the pandemic and extra funds may be hard to spare. It only takes a moment to send a thank you card to express sincere thanks for contributions that are keeping your organization’s mission alive. Without your donors, your work would not be possible.

Show Your Impact

One powerful way to foster engagement with your charity during critical times is by showing your impact. Many potential donors may be prompted to give for the first time or donate repeatedly when they see firsthand how their contributions are being allocated. Be sure to brief donors on your latest projects and initiatives. This can be done by sending regular charitable email marketing updates to donors. It is essential to cultivate a sense of compassion by telling the stories of good that have come out of your efforts. Donors can often feel removed from those who may be in need. Help your donors walk in the shoes of those you will be impacting by bringing stories from the community to life. Demonstrate how your funds have made a difference on a personal level by showing the individuals behind your campaign. Heartwarming stories bring a sense of hope to the community and can be a call to action to volunteer, donate, and get involved in making a difference.

When times become challenging, your hard work and dedication pays off. It will help you be creative, flexible, and do whatever it takes to grow your charity despite the circumstances. Being able to transition your events virtually and prompt donors to stay engaged with your charity will be a testament to how the will of the community can prevail. Take the time to invest in the strategies and tools that can help you make a difference to those who are counting on us.

Tim Stansbury

Director and Fundraising Consultant

Tim joined Givergy in 2010, overseeing the early stage growth of the business to 50 employees across five international regions, supporting over 4,000 events worldwide. With a passion for leadership, business growth and exceptional standards, Tim is at the heart of all clients needs both in the UK and worldwide.